“The Bachelor” star Nick Viall is launching a beauty line

After four turns as part of the Bachelor franchise, Nick Viall has revealed that his next project will be a beauty brand, and we have to say — we’re not super surprised.

Before you start picturing Nick swatching lipsticks and blending BB creams, though, know this: The current Bachelor frontman is launching a beauty line for men.

The grooming line, called The Polished Gent, has yet to launch, but on its website is a message from Viall that reads, “Since my mid-twenties I have put more time than I would like to admit into keeping a youthful appearance. Most of that time was spent just buying random products hoping some of them might actually work!”

"Sadly that method resulted in a huge amount of time and money wasted. A handful of products really stood out over the years and I am excited to share them with you."

So while it’s unclear whether he’ll be specially formulating new products himself, or just curating a line of brands he loves, Viall is clearly ready to jump head-first into the beauty game when his latest Bachelor run — and his turn on Dancing With the Stars — wrap up.

The line will include hair and facial products, which Viall says keep his 36-year-old face looking young.

“While the season’s been airing, I’ve been launching a business with me and two other business partners,” he told Entertainment Tonight. “[I’ve been] focusing a lot of my attention on that.”

Good looking out, Nick! We’re very curious to see what you come up with.