An actual witch just invented color-changing hair dye, and it’s unbelievably cool

Sometimes we see a gorgeous multicolored hairstyle on Instagram and we think that it seriously must be magic. But now we found out that maybe it actually *is* magic. Because a real-life witch just invented a hair dye that changes color based on temperature, AKA the mood ring of hair products.

We’re not hyperbolizing when we say “witch.”

As magical hair dye inventor Lauren Bowker explains to Dazed:

“I have always been into the occults and into mixing stuff. Even as a kid I used to mix bath potions, and was really hands-on with the stuff I had around me, making new products out of them, without even knowing I was doing it.

Though Bowker practices the magical arts, she uses hard science for her otherworldly inventions. A big fan of mood ring-like inventions, Bowker is the creator of a gemstone headpiece for Swarvoski where brain activity causes the stones to change color. She’s also the inventor of a jacket that changes colors based on how much heat, sound, or even air pollution is in the environment. All of these inventions are part of her pioneering design brand THEUNSEEN.

And now Bowker is revolutionizing hair dye for us. Man, we love this witch.

So how does Bowker’s magical new hair dye work, you know, in scientific terms?

“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction. However, we also work with ones that change their structure, which gives you a light refraction instead, so it’s more like a prism color change. On the outsider’s version of what the technology does, it changes its color to temperatures. So we tuned those so that if you're inside you get one color and if you're outside you get another color. If you have red hair and you’re in the wind it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the color changes to correlate with those.

Color us obsessed. To learn more about THEUNSEEN, check out their website.

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