We are majorly coveting the WhoWhatWear x Target collab

WhoWhatWear is coming out of the fashion blogs and making its way into the world of Target! The Business of Fashion reports that the site will launch their inaugural collection in conjunction with everyone’s favorite big box store the first week in February of 2016. And the best part? This isn’t just a one-off. The collection will be seasonal, with four collections yearly and new mini-collections coming at the beginning of each month!

Remarkably, this is the first time Target have partnered with a media company. Previously the company did notable capsule collection one-offs with major designers including Lily Pulitzer, Alexander McQueen and Jason Wu.  

WhoWhatWear’s line will include knit and woven tops, pencil skirts, party dresses, denim, day dresses, sweaters in multiple silhouettes, jackets, blazers and a complete accessories offering. The site’s most popular street-style looks will inform the collection, as will the necessary classic silhouettes every woman needs in her closet.

To get a feel for what WhoWhatWear’s aesthetic looks like, check out some of their fab Instagram shots:

And check out their video, where the ladies of WhoWhatWear explain what’s to come in February for their collaboration:


“We created everyday essentials and a handful of trend-driven, more directional pieces,” WhoWhatWear co-founder Hillary Kerr said. “We want the shopper to be able to mix and match and pair pieces with what they already have in their closet.”

We can’t wait!

(Images via Instagram)