The Weeknd is also doing pop-up shops so all his fans can be Starboys

Musician merch has been a part of the culture for a long time, but artists have really ramped up their merch game in the past few years. In particular, a lot of artists now host their own pop-up shops that sell limited edition tour merch.

The Weeknd, gearing up for third studio album Starboy, is now getting into the game with his Starboy pop-ups. True to form, his gear hews to his album’s starker, darker image with lots of vampire red and black.

https://www.instagram.com/p/BMZfQREA0Vc

First off, can we appreciate that his merch has its own Instagram? Which we get since the clothes are a part of, but also apart from, The Weeknd’s music. Hell, even if you aren’t into the music, I can think of some people who’d just be down for the clothes:

https://www.instagram.com/p/BMWxr3NAu2O

https://www.instagram.com/p/BMXSF2WAS67

https://www.instagram.com/p/BMZJmv8Afuh

(Not gonna lie, I’m making eyes at that jean jacket.)

The Weeknd released his first round of Starboy pop-ups earlier this month, but only lucky fans in a few cities got to shop. You can sign up for more updates on The Weeknd’s online shop, which doesn’t stock any of the pop-up offerings.

Kanye, Bieber, The Weeknd — who will be the next big-name artist to join the grunge/metal hybrid streetwear pop-up game? Maybe the dudes with the #1 record in the country.