We are LIVING for Barbie Ferreira as the face of Missguided’s completely unretouched, new plus-size collection

When it comes to fashion and new campaigns, we love celebrating the differences of the models who make the clothes look oh-so-good. It’s no surprise that fashion shoots can have a negative impact on self-esteem of the young and old, due to overuse of photo manipulation.

And that’s why we’re totally here for the new Missguided+ fall campaign, which features completely unretouched images of the fabulous Barbie Ferreira.

As Fashionista reports, Missguided’s campaign for their newest line featuring Barbara “Barbie” Ferreira has launched and it’s everything we wanted it to be and more.

The fashion retailer launched their Missguided+ line, featuring clothing from sizes 12-20, and it’s totally aligned with their vision to “empower girls to dress however they want, regardless of size.”


The campaign went one step further than just offering amazing fashion for a range of sizes, but Ferreira, who signed with the Wilhelmina Curve agency in 2015 and has modeled for the likes of Aerie, Rachel Antonoff, and Target, is featured as she is with no digital retouching.


“I loved working with Missguided on this new campaign,” the model revealed to Fashionista.

“The clothes are a statement, and anyone can have access to this collection. Missguided doesn't exclude anyone’s beauty and they provide a range that isn’t like anything else. The clothes are fearless and just in a few extra sizes. The collection can let you be a badass b*tch without an asterisk or a label."


The collection is a mix of tailored pieces, form-fitting cuts and strong silhouettes, and of course Ferreira is killing every single look. Her look certainly doesn’t need any retouching because she’s on FIRE and we love seeing a model and brand work to normalize bodies of all shapes and sizes. Check out the collection here.

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