Watch #FitchTheHomeless/The Re-Branding Of Abercrombie & Fitch

67% of shoppers are an L-XL and the average woman is a size 14, so when Abercrombie & Fitch came under fire recently for not stocking XL-XXL in women’s apparel, old interviews from CEO Mike Jeffries resurfaced and began circulating in which he stated that Abercrombie & Fitch doesn’t want overweight women wearing their brand. “ and they “would rather burn clothes than give them to poor people”.

Hearing this, Greg Karber took to YouTube and started the grassroots campaign to Fitch The Homeless:

https://www.youtube.com/watch?v=O95DBxnXiSo?feature=player_embedded