Urban Decay just created Tinder for makeup to help you find your lipstick soulmate

Urban Decay just announced a HUGE launch of new products: 100 lipsticks, to be exact, as part of their new Vice line. Packaged in gorgeous cases, the lipsticks are bold, flattering, and good for your lips — they include illipe butter for moisturizing, as well as vitamins C and E. You’re going to want to add one of these to your makeup bag, but with so many options, the question is: how to choose?!


To help you navigate the plethora of colors and finishes, Urban Decay also came out with a high-tech way to shop for lipstick: an app that is basically Tinder for cosmetics.

As Brit + Co. explained, the Vice Lipstick app works like this: you upload a selfie, which allows you to virtually try on any of the lip shades. Swipe left on the colors that aren’t a good match. Swipe right to save the ones that you think you might have a promising future with. Then go meet your lipstick matches in real life at Sephora, without having to worry they’ll be way shorter in person.

Voila! A foolproof way to find your new lipstick soulmate.

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