This is the vegan shoe designer Emma Watson is *obsessed* with

With the oodles of gorgeous gowns and powerful ensembles that Emma Watson has sported during the duration of her Beauty and the Beast press tour, we nearly missed this subtle-sleek detail. Everyone knows Emma’s a style siren worthy of high praise, but there’s still a few out there who aren’t versed in her eco-conscious fashion ways. Well, lucky for them, Emma is practicing what she preaches and proving that sustainable fashion isn’t just buzzworthy — it’s downright beautiful!

Point in case: her obsession with Good Guys vegan shoes.

Sleuthing sartorial eyes will notice that Emma donned a series of sneakers and boots on repeat, all designed by this cruelty-free brand. The vegan brand is certified PETA-approved, which is no easy feat, mind you, and their gorgeous kicks are designed in Paris before being manufactured in Portugal.

Thus far, Emma’s been a huge fan of these black lace-up booties. And aside from being unbelievably chic (and ethical), our favorite part about them is that they’re heel-less, AKA super comfy.

She clearly can’t get enough of these bright white sneakers either, transforming them from street style looks into fancy press day getups.

And for being so sleek and so eco-friendly, they’re also pretty wallet friendly at about $108 a pop. Oh, and they also come in black!

With the help of her superstar stylist, Rebecca Corbin Murray (who also happens to dress fellow Disney princess-actress Lily James), Emma’s taken her ethical fashion stance to new heights. She makes it a point to wear sustainable brands both on and off the red carpet, and in the process has opened our eyes to tons of cool eco-chic brands we might never have heard of before.

And thanks to Emma, we now have a new favorite vegan shoe brand, too!