It’s no surprise why Urban Decay tapped Instagram star Baddie Winkle to be their latest muse

Baddie Winkle is everyone’s favorite Instagram grandma. At least, we WISH she was our grandma! With a bio reading “stealing your man since 1928,” Baddie is legit. She took social media by storm earlier this year and naturally caught the attention of edgy cosmetics go-to Urban Decay. The cooler-than-cool Baddie is the star of a photoshoot by UD that makes it perfectly obvious why she was their next muse.

The 88-year-old is known for rocking outfits that we wish we looked half as badass in, from sequin jumpsuits to bright bikinis and fur coats. Her shoot with Urban Decay is no different: Baddie rocks cool cat-eye shades and throws down poses in front of various wall art murals on the streets of LA. Her looks are bold and bright, which are the pillars of Urban Decay Cosmetics.


The shoot is a part of the makeup companies series of “monthly muses” in which they celebrate “awesome women who epitomize what it means to be cool.” Well, Baddie seems to have been cool since way before most of us were born — and she’s only gotten cooler over the years. She is an inspiration of expression and attitude at any age.

She is definitely the epitome of cool. We want her entire wardrobe!


Check out the video interview with Baddie Winkle taken behind the scenes on the Urban Decay shoot!

Bourbon and Eggnog? Can we please invite Baddie to our holiday parties?

Urban Decay isn’t the first brand to fall in love with Baddie; the style muse has also starred in a campaign with fashion brand Missguided. How amazing does Winkle look in that leopard print!?

No matter what Baddie is wearing, we are sold!

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