Toblerone changed the shape of their iconic chocolate bar and people are NOT HAPPY
Everyone knows the Toblerone chocolate bar: It’s long and comes in perfect bite-size pyramids.
But we just heard from Uproxx that Toblerone changed their iconic shape! And we have one glaring question: WTF?!
It’s safe to say that anyone who agrees that chocolate is the best will have very strong feelings about the brand suddenly changing with no warning. Sure, we like trying new chocolate bars as much as the next person, but Toblerone is an oldie that didn’t need to be messed with!
So what do the new bars look like, you ask?
The new @Toblerone is not ok. It looks like a chocolate toast rack. 😮 #Toblerone #wherestherestofit pic.twitter.com/1mbnb7Ja5i
— Britt Marie Box 🍁 (@brittmariebox) November 8, 2016
As you can see they don’t contain as many triangles as before — and supposedly the reason was to lower the weight of their 400g and 170g bars. Understandably, Toblerone enthusiasts are pretty upset.
Hi @Toblerone I opened my chocolate and noticed half the triangles are missing. Can you please post them to me? Thanks! pic.twitter.com/X8aYljFr0X
— James Adams (@jamesradams) November 7, 2016
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Speaking to their production costs, here’s what Toblerone said in a statement on Facebook:
"Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers."
Okay, okay. Oh, there’s more!
"But like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."
Whatever…we’re still not happy!
And people on the internet are even looking at the worst-case-scenario.
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Oh no! What's next? #Toblerone #TobleroneGate pic.twitter.com/yd3In76QHA
— David Maninger (@Davemanin) November 8, 2016
This sums it up quite nicely:
https://twitter.com/udfredirect/status/796013001728000000
Well, the silver lining is that the taste of the bars hasn’t changed. So until that happens, Brits will have to settle for an abnormally shaped bar. And if they make it to American shores…well, change can be a good thing.
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At least, we’ll keep telling ourselves that.
