Tiffany & Co. had a group of contemporary artists design its new window displays, and the results are breathtaking

Tiffany & Co. is one of the most timeless and iconic American brands, but that doesn’t mean it never tries to update its look. To celebrate the Whitney Biennial, a huge art show that opens this week in New York City at the Whitney Museum, Tiffany’s commissioned contemporary artists to designs its new 5th Ave. window displays, and the results are absolutely stunning.

The window displays at Tiffany’s flagship store in Manhattan are usually epic, but they always get more attention around the holiday season. This collaboration with artists showing at the Biennial, though, is proof that Tiffany magic can happen at any time of year.