This unretouched Victoria’s Secret ad shows a model’s stretchmarks, and it’s SO important

Now more than ever we are seeing models and publications taking a stand to let girls and women know that models are really just like us and it’s so refreshing.  If you don’t already know Jasmine Tookes, we advise that you start taking notes. Not only will she be the first black model in over a decade to wear this year’s $3 million Victoria’s Secret Fashion Show Bright Night ~Fantasy Bra~, but she’s currently our everything for showing off her stretchmarks in this unretouched Victoria’s Secret ad.

In the photo, Tooke’s is posing in a way that only Victoria’s Secret models could and if you try it at home (just like I did, I have to admit), you’ll see that the lingerie company didn’t photoshop the all those pesky lines women often complain about. When you’re showing off your thighs, your marks show. Everyone has them (it’s OK).


Victoria’s Secret has not released an official statement yet about the photos, but we are hoping that these less-altered images were intentional and not just a release gone wrong. If the company did choose to release these pictures, stretch-marks and all, it’s a huge shift for the company that’s known for promoting images of “perfect” and seemingly flawless women. But the flaws are the best part.

As a women that covers up at the beach because she is ashamed of her stretch marks, I can attest to how powerful this image is for girls and women of all ages, shapes, and sizes. It’s crazy how accustomed we are to ads that flaunt impossible bodies. Seeing Tookes, stretchmarks and all, means a lot from such a huge brand.

Hopefully Victoria’s Secret will keep this up in future shows so everyone starts to learn that all bodies are beautiful. Because flawless beauty actually means having flaws and flaunting them.