This is the chaos happening at the mall where Kylie Jenner just opened her pop-up shop

The youngest Kardashian might be the most brilliant mogul of the family. Kylie Jenner just opened up her shop at the Westfield Mall in Topanga, and the crowd is bonkers.

The Kylie Cosmetics Holiday Pop-Up Shop opened at 10:00am, and by 9:00am, the line was already miles long. We’re not sure how long the shop is intended to stay open – we’re guessing as long as stock lasts, which might not be very long. We’re thinking your best bet is to shop online.

But, if you’re in the LA Area, the shop is open until 9:00pm today. General store hours are 10:00 AM-9:00 PM Monday through Saturday and 11:00am-7:00pm on Sunday, if supplies happen to last beyond today.

The makeup mogul designed the interior herself, and with color-coded lipkit walls, it looks like every cosmetic junkie’s dream.

Maybe before you hop in your car or book a flight, keep an eye on the mayhem.

Waiting Outside

Yes, Kylie was there.

This guy got to DJ.

You can see the line wrapping from the right of the shop up to the 2nd level.

Fans screaming for Kylie like she’s MJ or something.

Up since 1:00am?! OMG.

Madness and a wardrobe change.

The screaming.

The rules.

More of that line.

Those Kardashians sure know how to work up a frenzy.

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