This cult beauty product is coming to Target and we have no chill

If you’ve ever walked into Target to buy toothpaste and walked out an hour later and $250 poorer, you’re in more trouble than ever. The Harry Josh Pro Hair Dryer 2000 — which is quite literally world famous — has landed at our favorite superstore. For $50 cheaper than most retailers, Target is selling the luxe hairdryer in stores and online (for $249.99). In fact, the Harry Josh Pro Hair Dryer 2000 is considered “the most powerful dryer in its class.”

It’s so good, Harry Josh’s products are beloved by all your favorite celebrities. Ellen Pompeo, Ashley Olsen, Behati Prinsloo, Miranda Kerr, and Gisele Bündchen are a few of the celebrity stylist’s loyal customers. 

 The Harry Josh Pro Hair Dryer 2000 has “a dual filtration system that reduces energy consumption by up to 70%.” And unlike many of its competitors, it has “a true cold shot button to set your style and minimize frizz.” The cold shot button doesn’t just stop the heat; it actually blows cold air so you can achieve your desired look in much less time.

Still not sold on a hairdryer that costs as much as your grocery budget for the month? We don’t blame you. But given that the Harry Josh Pro Hair Dryer 2000 blow dries at over 80 mph and claims to cut drying time in half, perhaps it’s worth it. A beauty product that will pay us daily dividends in the form of an extra 20 minutes of beauty sleep? We’ll take it. That’s like two great beauty products for the price of one.

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