This beloved Korean beauty brand just opened a brick and mortar shop in the US
It seems like we can’t turn a corner without seeing a new shop dedicated to Korean beauty opening up somewhere! Even Walmart is getting in on the Korean beauty game! We aren’t surprised — it’s in everyone’s best interest to jump on this bandwagon and get themselves some high-quality, beautifully-packaged products that will make you look like a precious angel. So as you can imagine, nothing brings us more joy than hearing that South Korean brand Too Cool For School has opened up their first store in the US!
The new shop is located in the New York neighborhood of SOHO, where it’s bound to get tons of foot traffic from locals and tourists alike!
How beautiful does that look? We can’t wait to get our hands on some of those delicious products!
Nothing like Halloween to get inspired to pick up a pumpkin mask, don’t you think?
Until now, only a few select products were available at Sephora, so this is the perfect opportunity to see what a full range of their selection really looks like!
While some might think their name, Too Cool for School is referring to thinking you’re better than everyone else, their representative, Michelle Kim, explained to WWD:
“It’s not like too cool for school literally. School means fish, so within fish you are actually a unique individual who stands out from the rest of the crowd, so you are cool. You’re always like, something new.
We like the sound of that! and with all these cute new products to peruse in their new shop, we’re bound to be seeing lots of unique little fish swimming around Manhattan!
If you’re in the area, stop by their flagship store on Lafayette Street and let us know what you think!
