Thinx is launching a reusable tampon applicator that could change everything

For the most part, there have not been huge breakthroughs in the period product market. That is until a company called Thinx decided to take a stab at it. The team just unveiled their latest product you’ll need to purchase: a reusable tampon applicator. An idea so simple you wonder why no one has put one out into the world before.

Ordinarily, companies redefine the market place only once. But Thinx just doesn’t work that way! This badass, feminist, body-loving, forward-thinking, taboo-breaking company put out period underwear that broke the internet. Everyone wanted to try them out! The undies made it possible to ditch pads and tampons. All you needed to do was put the underwear on and go.

Now, Thinx is putting out something that can help our environment! A reusable tampon applicator can severely cut down on the amount of plastic waste we put into our landfills. In fact, the company points out that 20 billion menstrual products end up in landfills every year. Cutting that number down seems like a no-brainer.

In addition to being made out of medical-grade silicone, the product is tiny! Furthermore, although Thinx is launching tampons to go with the applicator, you will also be able to use it with your favorite brand. In short, you are going to have access to the same products as before, yet feel better about being less wasteful. In essence, it’s the best of both worlds! When does this ever happen?

  If you’re looking to thank someone, you should look no further than Miki Agrawal — the CEO and founder of Thinx.

Miki is revolutionizing our period marketplace with period underwear and the reusable tampon applicator. Her fearlessness and ingenuity are very admirable. Keep surprising us, Miki! People have been waiting for your ideas for a long time.