There’s going to be a Juicy Couture x Urban Outfitters collection, and this pairing makes perfect sense
We couldn’t think of a more perfect late-’90s/early ’00s pairing than Juicy Couture and Urban Outfitters if we tried, quite frankly. The former had its heyday in the aughts, and the latter has found major success hawking nostalgic gear to twenty and thirty-something millennials. So when the two brands announced that they’re teaming up for a capsule athleisure collection, we were immediately nodding our heads and purring, “Yes, yes, I can see it now.”
UO announced the collection on Instagram yesterday, revealing R&B singer/dancer extraordinaire Tinashe as the face of the campaign.
In a short IG video, the “2 On” singer stretches in a velour tracksuit (!!) emblazoned with the glittering “Juicy” logo we all loved way too much 15 years ago (thanks, Paris Hilton). We think Tinashe is absolutely perfect for this role, considering her look is pure ’90s hip-hop with a modern edge.