The athleisure brand with the 2000-person waitlist for leggings just launched a tops line
The ever-popular athleisure brand Aday is releasing a new line of clothing today, this time shifting their focus in a new direction. The brand who at one point had a 2000-person waiting list for leggings now has more on their horizon than sexy sweatpants you can wear all day without anyone noticing.
Their new vision? Incorporating dress shirts and everyday staples, but in their signature style of work-meets-comfort. Fittingly, the name of the new line is Technically Tailored.
Excited for the launch, the brand shared their hopes for the new pieces in an email to HelloGiggles,
"With this collection, ADAY wanted to reinvent their favorite classic shapes — most notably the iconic dress shirt and classic cigarette pants, and reimagine them to be technical and versatile yet beautiful and minimal."
There are three new pieces in the new collection, each serving a different everyday function.
Have no fear, we included sneak peeks of the brand new line for you.
This Dream Harder Tank from ADAY, $60.
This is technically a relaunch of their classic light silky every day tank, but now it’s available in even more colors.
The Turn It Up Pants from ADAY, $115
These serve as ADAY’s fresh take on cigarette pants, pairing comfort with style in a pair of pants that look equally good cuffed or rolled down. Plus, they have pockets.
The Something Borrowed Shirt from ADAY, $125
This is the piece that defines this new line, because it’s the biggest departure from their previous clothing. The Borrowed Shirt is supposed to be provide a comfortable, modern take on the concept of a fresh white button down.
