The teens have spoken, and this is their favorite social media platform
If you’re reading this, you probably already know that websites like Instagram, Snapchat, and Twitter are eclipsing the likes of other social media such as Facebook, Google +, and Pinterest. Now, a bunch of teens have declared it. A survey, by the company Piper Jaffray, of 9,400 teens found that 33% prefer Instagram more than any other social media platform.
This percentage is closely followed by Twitter at 20%, with Snapchat bringing up the rear at 19%. While Facebook still maintains some relevance at 15%, the numbers dramatically drop when it comes to places like Tumblr and Pinterest. As for teens who don’t use social media? They don’t exist. This is the first time in the Piper Jaffray’s semiannual survey that no participation in social media polled at zero percent.
This study reveals a lot of things. For one, as Facebook users get older, the younger generation is less likely to hop on board. Also, for the most part, picture-based social media is clearly the most addicting to those between the ages of thirteen and nineteen.
Because of the survey’s semiannual nature, you can also clearly see the trends in social media over time. Back in 2012, Facebook was top dog, and Snapchat hadn’t even entered the game. Places like Pinterest and Google + have always remained pretty much untouched by the younger generation, but even Tumblr’s numbers have always been low, despite its reputation as a meme factory and users’ ability to create and share personal content.
As for the future, while Twitter is still up there, it’s on the decline. Soon, Instagram and Snapchat will be going head to head for the top spot. That is, if some new social media doesn’t come in and take the cake.
(Image via Twin Design / Shutterstock.com)