An interview with Claudia Hirtenfelder about her powerful #Imnot campaign
You’ve heard the old saying; “Sticks and stones may break my bones but words… can have a dangerous effect on individuals and society as a whole when used negatively.” That’s how it goes right? Okay, so maybe that’s not exactly how that rhyme goes, but it’s certainly true. Words are a powerful tool, especially when they’re used to slap people with stereotypes and other damaging labels. Claudia and Oliver Hirtenfelder are using art and social media to help combat that negative language with their powerful campaign, #Imnot, in which Oliver, a talented photographer, takes photos of ordinary people holding up signs expressing their opposition to the names they’ve been called. He and his wife, Claudia, a researcher who specializes in gender equality, launched a Facebook page and a website to display their art, and it makes a rather powerful statement.
I had the pleasure of interviewing Claudia Hirtenfelder about the project.
HelloGiggles: How long ago did you and your husband start this campaign?
Claudia Hirtenfelder: Oliver and I started this campaign two years ago, in 2013, as a way of trying to merge our different professional interests. I came home with an idea that popped into my mind while driving home from work and thinking about the 16 Days of activism.