This is why you’re going to see Taylor Swift’s face on the side of UPS trucks
Taylor Swift unveiled the cover art and name of her new album, dropped the first single, and has everyone talking about her new look and new attitude. Plus, you’re about to see even more of her, because Swift’s face will be plastered all over UPS trucks throughout the country.
Why? Because she can.
UPS is the official delivery partner for Swift’s Reputation album, so it makes sense that the company would want to promote its involvement with the pop star. You know, since she has about a bajillion followers. The partnership is a little confusing though, considering very few people buy physical copies of CDs anymore. Either way, it’s good promotion for both parties, so everyone seems to be winning.
Speaking of winning, everyone who snaps a photo of a Taylor Swift-themed UPS truck and tags the company’s account with the hashtag #TaylorSwiftDelivery will have a chance to win concert tickets.
Excited to be the Official Delivery Partner of Taylor Swift’s new album! Look for #TaylorSwiftDelivery trucks: https://t.co/1hg8OX1xWu pic.twitter.com/ThNrhIEet7
— UPS (@UPS) August 25, 2017
In a press release, UPS humble-bragged about its long-running friendship with Swift — a friendship that started back before she was a mega star.
"On June 3, 2006, sixteen-year-old Taylor Swift and a few others gathered around boxes and boxes containing copies of her first single 'Tim McGraw,'" a spokesperson wrote in the press release. "UPS delivered those packages in 2006 and now, eleven years later will be delivering her new album to dedicated fans."
The trucks will be hitting the roads this weekend starting in New York, Nashville, and Atlanta.
