Tarte is growing its beloved Shape Tape line, and we’re SO here for it

If you’ve even just dipped a toe into the world of beauty vloggers and YouTubers, you probably already know that Tarte Cosmetics’s Shape Tape Contour Concealer is a cult-favorite product. The concealer, which comes in 30 shades, has almost 10 thousand reviews on Ulta, most of which sound something like this: “This concealer is the best I’ve ever used. It’s easy to apply, pigmented, doesn’t crease, looks natural, I love it! I’m never going back to my old concealer!!!”

So you can imagine our excitement when we found out that Tarte was adding to the Shape Tape collection—not with another batch of new shades, but with all-new products.


The additions to the Double Duty Beauty Collection are actually not color products. Instead Tarte is releasing complexion products that are meant to optimize makeup application. Translation: products that’ll make your Shape Tape Concealer glide on even smoother.

Shape Tape Pore & Prime Balm

Tarte Shape

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Tarte describes this as “a creamy priming balm that blends into skin to smooth and blur pores while controlling oil and shine.” Yes, please.

Shape Tape Pressed Powder


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This pressed powder aims to cover redness and blemishes, and comes in 15 shades.

Base Tape Hydrating Primer


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A primer that goes on silky and keeps skin hydrated for up to 12 hours. We’re excited to try this.

First Step Prep Moisture Reset Cream


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If you like prepping your face for makeup with a moisturizer, this multi-purpose cream works as a primer, too.

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