Tarte Cosmetics is launching its first-ever perfume, and it will remind you of *this* candy

So many brands seem to seriously be on a roll these days, dropping unexpected new products we never saw coming. Case in point: Tarte Cosmetics is releasing their first-ever fragrance, Sweet Tarte Perfume. Even with the gorgeous array of products they’ve released of late, we did not expect a perfume from them — and we couldn’t be more pleased.

As if the mere fact that we can now expect a brand new perfume for our collections isn’t enough, its candy-inspired and scent will remind you of one of your favorite childhood candies thanks to its adorable name. Who among us didn’t hoard Sweet Tarts and stock up on their favorite color?

The Tarte Cosmetics Sweet Tarte fragrance will be available on June 1st for $24.

The perfume comes in an adorable and ultra-convenient roller ball package. If you’re a Tarte die-hard, then you’re going to flip over this beauty.


The Sweet Tarte perfume has Tarte’s classic vanilla scent that they make with sustainably sourced Madagascar vanilla, as well as hints of orange oil, lychee, and passion fruit. Sounds like a pretty perfect everyday summer smell to us!

The Tarte Cosmetics Sweet Tarte fragrance will be available both at Tarte and Ulta Beauty, so there’s really no excuse to miss out on this brand new product.

We have a feeling that whether you’re a perfume devotee or a Tarte fanatic, you’re going to be adding this lovely guy to your vanity. It doesn’t really get much more convenient than that packaging either, you just toss it in your bag and go. Be ready for that release day on June 1st with your typing fingers ready. Knowing the quality of Tarte’s products and how fervent their fans are, we expect this fragrance to fly off the shelves.

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