KHLOELAUNCH
KHLOELAUNCH
Clothing

Khloé Kardashian’s Good American denim brand just dropped a maternity line

You’d have to be hiding under a rock to miss the fact that the supreme…

wantneedyesway
wantneedyesway
Shopping

WANT/NEED: Target’s new $12.99 rosé to elevate your wine night, and more stuff you want to buy

Welcome to Want/Need, a daily roundup of the things HelloGiggles’ Editorial Director and Deputy Editor…

target universal thread
target universal thread
News

Target’s replacement for Mossimo is the size-inclusive denim brand you’ve been waiting for

The world collectively gasped when it learned that Target and its longterm beau Mossimo would…

Photo of Khloe Kardashian at the Launch of Her Good American Clothing Brand
Photo of Khloe Kardashian at the Launch of Her Good American Clothing Brand
Fashion

Khloé Kardashian announced a Good American maternity jeans collection on Instagram

It’s getting harder and harder to keep up with Khloé Kardashian — or any of…

bootswantneed
bootswantneed
Shopping

WANT/NEED: Not-your-average black boots, and more stuff you want to buy

Welcome to Want/Need, a daily roundup of the things HelloGiggles’ Editorial Director and Deputy Editor…

Clothing

Guess is honoring Anna Nicole Smith with a new capsule collection

Fans of the late superstar and fashion icon Anna Nicole Smith will be delighted to know there’s…

jeans
jeans
Shopping

WANT/NEED: The perfect jeans for a Galentine’s Day party, and more stuff you want to buy

Welcome to Want/Need, a daily roundup of the things HelloGiggles’ Editorial Director and Deputy Editor…

hija de tu madre
hija de tu madre
Fashion

Latinx brand Hija de tu Madre is using denim to turn a cultural statement into a fashion statement

Chances are you’ve probably seen a piece from Hija de tu Madre and didn’t even…

Madewell and Milk Bar
Madewell and Milk Bar
Clothing

Madewell and Milk Bar created a line that captures the comfort of a warm cookie

Is there anything more comforting, more satisfying, than a warm cookie and some milk? Fresh-out-the-oven…

Clothing

Margot Robbie went full-on Rosie the Riveter in this double denim outfit

Oh denim, let us count the ways we love thee. With a T-shirt and jeans….

chloe-grace-moretz-brooklyn-beckham
chloe-grace-moretz-brooklyn-beckham
Celeb

Chloë Grace Moretz and Brooklyn Beckham wore matching denim in their first appearance since getting back together

You know it’s real when they start dressing alike. Chloë Grace Moretz and Brooklyn Beckham…

puffypaint
puffypaint
Fashion

If you loved puffy paint as a kid, Laser Kitten’s new DIY line is a dream come true

Your denim jacket collection is about to get a serious DIY makeover with Laser Kitten’s…

Rihanna swag
Rihanna swag
Shoes

Rihanna’s denim boots look like leg warmers, and honestly, is that trend back yet?

Rihanna is the rare celebrity who can truly wear anything. Perhaps because she’s confident, talented,…

Image of rag & bone denim recycling announcement
Image of rag & bone denim recycling announcement
Clothing

Rag & Bone now offers a denim recycling program (and 20% off)

We’ve all been faced with the task of cleaning out our closets when the desire…

trucker
trucker
Clothing

The Levi’s Trucker jacket turns 50 this year, proving that a good coat never goes out of style

A timeless piece of clothing transcends decades and survives waves of cyclical trends to remain steadfastly…

emma2.jpg
emma2.jpg
Celeb

Emma Roberts wore a ’90s-inspired baby tee, and you can get it for just $32

US-FASHION-TEXTILE-SOCIAL
US-FASHION-TEXTILE-SOCIAL
Fashion

Denim cut-offs over leather leggings might just be our new favorite fall ~lewk~

Ready for leather legging season, but still holding onto your summer denim cut-offs? Girl, this…

Fashion

Victoria Beckham just reminded us that bell-bottoms will never go out of style

Hold on to your denim, because it’s not going anywhere. If there’s a fashion set…

Everlane denim
Everlane denim
Fashion

This new denim line has a waitlist of 44,000 people

There’s no denying Everlane’s impact on the fashion landscape these days. Since ethical fashion became…

asoshed
asoshed
Clothing

These jeans have a fake butt crack attached, proving that denim inventions can always get wilder

Most people don’t want their butt crack hanging out of their jeans. But these new…