The multitasker smooths fine lines, softens skin, and reduces acne.

Claudia Fisher
Jun 26, 2020 @ 2:48 pm
The Ordinary
Credit: @deciem, Instagram

This article originally appeared on by Claudia Fisher.

Who doesn’t love a good multitasker? Whether it’s in the kitchen or in your skincare routine, a product that can do more for you at once saves time, money, and precious storage space. Rarely, however, are these efficient powerhouses as affordable as $6.80. But at Ulta, you will find such a unicorn in The Ordinary’s Hyaluronic Acid 2% + B5 face serum.

The Ordinary is a mega popular brand partly thanks to its high-quality, effective products, but also because of its almost unbelievably low prices. Nothing Ulta carries from the brand costs more than $28.90, which is practically unheard of in the skincare community. Of course, there are tried-and-true drugstore brands, but with The Ordinary, you know you’re getting cutting edge, luxury-quality skincare at reasonable prices as part of the brand’s mission to “raise pricing and communication integrity in skincare.”

The Ordinary Hyaluronic Acid 2% + B5

THE ORDINARY Hyaluronic Acid
Credit: Ulta

Shop it! $6.80,

Since launching in 2016, the brand has garnered a strong cult following. So strong, in fact, that when the late CEO impulsively announced he was closing the company on Instagram in 2018, throngs of shoppers bought The Ordinary products out of stock so they would never run out. Despite the tumultuous and fairly grim circumstances surrounding the company’s history (seriously, it sounds like a movie), The Ordinary overcame all business odds and remained a mainstay in the skincare world thanks to big hitters like its award-winning Hyaluronic Acid 2% + B5 serum.

The anti-aging product has over 300 perfect five-star reviews on Ulta, with customers elated at the formula’s ability to penetrate the skin deeply to provide intense hydration. Many say the hyaluronic serum leaves their skin dewier, softer, and downright glowing. Some happy shoppers even noticed an additional benefit of the moisturizing pro: clearer skin. While it may seem counterintuitive, moisturizing is key to improving acne and uneven texture because it soothes inflamed and irritated skin.

"This product has very immediate results. I love how quickly it can help my skin heal when I have a sunburn, stretch mark, and just uneven skin tone," one customer wrote.

No age is too early to adopt some anti-aging self-care habits (like wearing sunscreen every day!), and hyaluronic acid is an easy, effective, and multi-tasking solution for a smoother and dewier complexion. Use The Ordinary’s Hyaluronic Acid 2% + B5 serum right before your final moisturizing step and get ready for more youthful-looking, healthier skin. For a price that’s half the cost of my daily lunch salad, that doesn’t seem like a bad deal at all.

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