The positive reviews are rolling in.

Lauren Rearick
Updated May 10, 2021 @ 11:27 am
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Maybelline x Fenty Gloss Bomb
Credit: Caroline Tompkins, Getty Images

This story originally appeared on InStyle.com.

There's a brand new beauty dupe quickly gaining popularity with online shoppers, and perhaps you can thank the increasing vaccination rates across the country. As lip products begin to make a comeback in many people's beauty routines, the Maybelline Lip Lifter Gloss is garnering attention for its price and quality. Hundreds of Amazon reviewers have weighed in with their gloss experience, and many compare the product to Fenty Beauty's Gloss Bomb. 

As of this writing, the drugstore dupe is the seventh-most popular beauty item on Amazon's Movers and Shakers list. Updated hourly, the list contains items that have had the biggest gains in sales within the last 24 hours—and previously, the lip gloss was unranked. 

A quick scan through the reviews section makes it easy to see why customers are flocking to the Maybelline gloss right now. "I love this gloss," one fan wrote. "It's a great dupe for the Fenty gloss. It's not sticky, and it's super hydrating." Others agreed, writing that the "Maybelline Lifter gloss is very close" to their Fenty favorite and promising that the "comparisons to Fenty's Gloss Bomb are not unwarranted, right down to the large foam applicator."

Shop it! $7 (orig. $9), amazon.com

Along with that oversized wand intended for one-swipe application, the Maybelline Lip Lifter Gloss features hyaluronic acid. The common skincare ingredient helps to hydrate the lips, making them appear fuller, healthier, and shinier.

As is the case with any beauty dupe, you’ll have to try for yourself to confirm the hype, and luckily, the Maybelline lip gloss is on sale for $7 at Amazon right now. There are multiple shades to choose from, including Pearl (a clear hue made for layering) and Reef, a pink hue frequently touted as “flattering among” reviewers. 

Pick your perfect shade, grab a tube online, and then plan for a grand gloss unveiling at your next unmasked outdoor outing.