Stella McCartney’s new bra design is not just gorgeous, it’s for breast cancer survivors

Stella McCartney has taken breast cancer awareness month to heart.

The British designer (and daughter of the one and only Sir Paul McCartney) has designed a beautiful compression bra meant for women who have undergone double mastectomies.

Breast cancer is a deeply personal issue for McCartney, whose mother, Linda Louise McCartney, died in 1998 after battling breast cancer for three years. She was only 56.

“We wanted to bring something feminine and beautiful into a bra that is taboo,” McCartney told the Telegraph, adding that the undergarment – the Louise Listening Bra – is named in honor of her late mother.

“We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached. We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside.”

When designing the bra, McCartney took into account that women recovering from double mastectomies didn’t just want to have a technically-good bra, but one that made them feel feminine and pretty. So yes, while the Listening Bra comes in the palest pink with sprays of lace, it’s meant to offer support and comfort too.

As the Telegraph reports, the bra comes with a front zip and no underwire. But there’s still some support, thanks to a wide elastic underband that also helps with compression and speeds healing.

The bra is available for pre-order on and retails for about $132. All the proceeds from this year’s sale will go to the Hello Beautiful Foundation, a group that helps women overcome the taboos and stigmas of breast cancer.

McCartney has also created a lingerie collection, the Alina Playing set, to coincide with Breast Cancer Awareness Month and has recruited the likes of Kate Moss and Cara Delevingne to model it. Proceeds from sales will go to the Linda McCartney Centre in the UK and the National Breast Cancer Foundation in the U.S.

We love that McCartney has taken such a strong stand on such a personal issue and has used her skills as a designer to make all women feel beautiful and confident.

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[Images via Stella McCartney]