Yikes: People are finding ‘Help Me’ messages under SoBe bottle caps

You know how some drink companies have cute little inspirational messages under the bottle caps? Maybe you’ll find a fun factoid under there, or perhaps you’ll find out you lost (or won!!!) a contest. Sometimes, they’re just blank. But you probably wouldn’t expect to find a disturbing cry for help under there, would you?

As BuzzFeed reports, People have been opening bottles of SoBe Lifewater—the super bright zero-calorie flavored drinks that are vaguely flavored of fruit—to find a scary message: “Help me,” the bottle caps read. “Trapped in SoBe factory.” UMMMMM. Kinda sorta terrifying.

I mean, we’ve heard of the whole trapped-in-a-fortune-cookie gag, but still, this is a little bit creepy.

It brings to mind: are issues with SoBe labor conditions? Is this for real? Or is it just a strange joke?

BuzzFeed reached out to PepsiCo, SoBe’s parent company. . . but it seems as though SoBe is just spoonfeeding the exact same comment as they are to concerned patrons. “Hi there, we’re sorry that our cap slogan caused you concern, that was certainly not our intention,” their response reads. “These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage. We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.”

Some people thought it was clever.