Snoop Dogg’s New Product Line Is for the Doggs — Literally

The rapper turned entrepreneur is serving up something fresh for his four-legged fans.

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It’s the product line we’ve all been waiting for, but didn’t know it. After foraying into wine-making, Cannabis, and video games, Snoop Dogg is again lending his famous name to a line of products. This time, it’s for dogs — literally.

Snoop has launched a pet accessory line aptly called Snoop Doggie Doggs, just in time for the holiday season. The line, which is available exclusively on Amazon and the rapper’s e-commerce site, features canine apparel, plush toys, bowls, leashes, and more, all inspired by the rapper’s iconic looks over the years (so, yes, plenty of gold chains). 

“If my dogs ain’t fresh I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!,” says Snoop Dogg, in a press release.

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The Gin n’ Juice singer partnered with Little Earth Inc. to create the line. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat,” states the brand’s co-owner Rob Brandegee. 

If you’re looking for something truly unique for your furry friend this holiday season, look no further. In the collection, you’ll find gold-plated bowls, “doobie” chew toys, and a stuffed boom box.

This is not the iconic rap star’s first business venture outside of music. He also has a partnership with 19 Crimes Wine, a Cannabis line called Leaf, and a gaming business called Gangsta Gaming League.

No word yet on if the rapper plans to release a doggie-sized marijuana cigar.

Jené Luciani Sena
Jené Luciani Sena is an accredited journalist and internationally-renowned bestselling author, regularly seen on national TV outlets such as Access Daily, Today and Dr Oz. Touted as one of Woman’s World Magazine’s “Ultimate Experts,” she’s a TEDTalk speaker and a busy Mom of 4. Read more
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