Snoop Dogg Endorses Martha Stewart’s Tito’s Vodka Dry January Ad

Apparently, you can use vodka to water plants?

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Martha Stewart is getting through Dry January with a little help from Tito’s Vodka, and at the comedic expense of her good friend Snoop Dogg. I know what you’re thinking. How can the words “Dry January” and “Tito’s Vodka” belong in the same sentence? Well, leave it to Stewart to find a way.

During January, many forego drinking as a way of turning over a new leaf and starting the new year fresh. However, Stewart claims you can still practice Dry January with Tito’s Vodka.

On Tuesday, Jan. 3, the lifestyle and food guru announced her new partnership with the liquor brand via an Instagram ad reel in which she demonstrates all the clever and creative ways you can use Tito’s throughout January that don’t include drinking.

RELATED: 9 tips for staying sober while dating during Dry January, because the struggle is real

Dubbed “DIY January,” Stewart shows how you can use the name brand vodka to kill lingering musty smells (deodorize your gym shoes!), spice up your pasta sauce (check out her magazine’s vodka sauce pasta recipe), remove dirt and grime, and even water your plants.

Though, we may need to consult with a horticulturist before trying that last one.

But while you’ll be putting your leftover NYE Tito’s handle to sanitation use, Stewart will be using hers to make one of her infamous martinis because “Ah, f*ck it. Martha needs a drink!”

Actually, make that a cocktail and a mocktail because her BFF Snoop Dogg wants in on that action as well. Though the “Gin & Juice” rapper doesn’t drink anymore, he’s all for supporting his friends’ endeavors.

First, the “Drop it Like it’s Hot” performer shared Stewart’s IG reel to his own Instagram Story. Then, he sent her a video of himself repeating her “Ah, f*ck it. Martha needs a drink!” line — through laughter may we add — which he then dubbed over the ad.

Stewart shared the video with her followers writing, “@snoopdogg appears to have been bemused by this !!!!!”

We love their friendship and could honestly watch them interact with one another on Instagram all day. If you’re practicing Dry January this month, here’s to you!

Godspeed and let us know if those DIY January tips actually do work. Meanwhile, you can find us Googling Stewart’s famous martini recipe. 

Emily Weaver
Emily is a NYC-based freelance entertainment and lifestyle writer — though, she’ll never pass up the opportunity to talk about women’s health and sports (she thrives during the Olympics). Read more
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