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The only thing better than finding a holy grail skin care product is finding one that’s actually affordable. So when an $11 moisturizer catapults to the top of Amazon’s Movers & Shakers list—a rank of the most popular products available on the retailer that’s updated every 24 hours—it’s worth looking into.

As of today, Weleda’s Skin Food moisturizer is currently in the number one spot among Amazon’s most buzz-worthy beauty products, thanks to a 3,341% jump in sales rank. The ultra-hydrating cream has been a best-selling product for the brand since it first launched in 1926 and has recently gained a number of celebrity fans, perhaps explaining its dramatic increase in popularity on Amazon.

Beauty icons like Victoria Beckham, Julia Roberts, Adele, and Ashley Graham all reportedly turn to the classic moisturizer to hydrate and soothe their skin for an effortlessly healthy glow.

It contains natural ingredients like viola tricolor (pansy) extract, sunflower seed oil, and rosemary for a hydrating, refreshing formula that’s safe to use on your entire body—from your face to your feet. The viola tricolor extract boasts long-chain sugars to moisturize dry, sensitive skin, and the essential fatty acids and vitamin E found in sunflower seed oil allow the skin to maintain a soft, smooth appearance, while rosemary stimulates and fortifies the skin.

Along with an impressive list of celebrity fans, the paraben-, synthetic preservative- and fragrance-free cream has amassed 1,450 five-star reviews on Amazon. It’s developed somewhat of a cult following among people of all ages and skin types who love how versatile and effective the simple moisturizer is.

Another reviewer explained, “I am 40, have extremely dry skin, and still break out. I have tried every cream possible, including [ones] prescribed by [a] dermatologist and still had flaky skin and breakouts.” After using the moisturizer, the shopper was sold on this affordable product.

With winter (and the dry skin that the season brings with it) on the horizon, now is the perfect time to stock up on the cult-favorite moisturizer that celebrities and Amazon shoppers alike can’t get enough of.

Weleda Skin Food moisturizer

Credit: Amazon

Shop it! $11.39, amazon.com.