Bronwyn Isaac
January 10, 2017 3:00 pm
Smart Glamour

In a time where social justice terminology is often harnessed to promote products, the word “inclusive” can often lose its true meaning in a sea of marketing language. However, this is not the case with Smart Glamour’s new fashion campaign, which places the spotlight on gender diversity and exclusively features models who are trans feminine, gender fluid, and non-binary femmes.

The fashion brand SmartGlamour has always emphasized diversity as a natural given when picking out models and clothing cuts. However, now, with the increasingly tense political climate, they decided to intentionally highlight gender fluidity in their latest fashion campaign #AllMeansAll.

Smart Glamour

In a press release sent to HelloGiggles, the founder of SmartGlamour Mallorie Dunn shared what inspired the new #AllMeansAll line:

Smart Glamour

In her statement about the collection, Dunn went on to share how important it is to let marginalized communities speak for themselves:

Smart Glamour

Even if the campaign wasn’t dedicated to spreading visibility of gender diversity, the colors and cuts are cute on their own.

Smart Glamour

You can check out the full collection on the Smart Glamour website, and see if anything strikes your fancy.

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