Steph Barnes
Updated July 25, 2017

We know very few things can top the dress kerfuffle of 2015, but this glitter-Hitler tote design is coming pretty close, and (understandably) causing internet outrage. When online store BelleChic released a new tote bag, they probably didn’t expect to indirectly pay homage to a murderous German dictator. However, Twitter users were quick to notice that the font used on the bag made the word “glitter” look a lot like “Hitler.”

You might not see it at first glance, but once you *do* see it, you won’t be able to not. If you look closely, you’ll notice the curl of the “g” links to the “l” to form a perfect “H.”


So if you’re in the market for a new tote bag or just obsessed with all things glitter, you may want to avoid this one.

People were angry about the new tote design (for good reason) and shared their thoughts via Twitter.

The tote was made by Quotable Life, and is still currently on sale. But after the tweet storm, the image of the bag was changed: “Glitter” is now written in a new font, making the word much easier to read accurately.

Matt Molen, Chief Marketing Officer for BelleChic, confirmed that the font was indeed updated in response to the backlash the company received.

We all make mistakes, and we’re glad that the company responded to the situation so swiftly. We’ll just take this as a lesson in typography.