The new collab between Nylon and Sanrio is a marriage of the coolest and the cutest.
Nylon is the beloved magazine of the cool kids. Sanrio, on the other hand, has been the source of all things cute for about half a century. Their new, limited-edition collaboration marries the best of both worlds, and our bodies are ready.
Sanrio is no stranger to collabs; their recent makeup partnership with ColourPop is just one of many. There’s even a grocery store entirely dedicated to Hello Kitty. Nylon features dozens of fashion and lifestyle brands in their shop and has collaborated with Petals and Peacocks, HLZ BLZ, and Motel Rocks.
See what we mean about cool?
Nylon‘s Senior Fashion Market Editor Marissa Smith worked closely with Sanrio to design the capsule collection, which goes on sale on May 31st.
Jumping for joy over these lewks!
The nine-piece collection includes sportswear and accessories featuring Hello Kitty (obviously), Badtz-Maru, Little Twin Stars, and everyone’s favorite depressive egg, Gudetama.
Gudetama is so very relatable.
It’s a Gudetama bodysuit — ’nuff said.
The streetwear-inspired items include crop tops and tees, booty shorts, and a Hello Kitty bomber jacket. Pieces retail from $30 to $110.
Hello Kitty, O.G.
We’re all friends here.
Go ahead, mix your characters, like a Little Twin Stars tee and Hello Kitty shorts.
Badtz-Maru keeps this dress salty in a good way.
By the way, a lookbook shoot in a bouncy castle sounds all kinds of amazing! And um, challenging.