Credit: Amazon Fashion /

Amazon really, really wants to be BFFs. After buying Whole Foods in an attempt to enter our hearts through our stomachs, they’ve now taken to hitting us where it hurts: right in the wardrobe.

Today Amazon announced Prime Wardrobe, a service that lets you try before you buy. In a new press video, Amazon explains how it works,

The video goes on to shade store dressing rooms to the nth degree, saying,


You’ll need an Amazon Prime membership to take advantage of Prime Wardrobe when it launches (the system is currently in beta). As an added incentive, if you decide to hang on to three to four items you’ll get 10% off. If you decide to keep five or more, it’s 20% off.

We’re into this whole Prime Wardrobe idea. Because dressing rooms are kind of the worst, amiright?