CARL DE SOUZA/AFP/Getty Images
InStyle Magazine
April 03, 2018 2:30 pm

Whether you’re planning to walk down the aisle soon or hoping to meet Mr. Right at the wedding on your calendar this year, you’re going to fall in love with H&M’s latest project. For the first time ever, H&M launched a wedding shop filled with pieces for the bride, bridesmaids, and guests. And this collection isn’t just a handful of frilly lace dresses. The shop includes freak-out worthy designs that are fit for a princess.

In the campaign images, one model poses wearing an elegant gown that looks identical to the Alexander McQueen dress Kate Middleton wore down the aisle, with the same lace long-sleeves and plunging v-neck silhouette. The only things missing are that 9-foot train and the hefty price tag. (Rumor has it the Duchess of Cambridge’s dress cost $434,000 to create.)

Courtesy of H&M

Related article: Comme des Garçons just went direct to consumer (kind of)

Pricing isn’t up on H&M’s website yet, but the first drop of dresses in The Wedding Shop are ringing in under $250. So you’re definitely going to want to visit H&M’s website to shop the entire collection, stat!

You May Like