Mackenzie Dunn
November 29, 2019 12:33 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

When it comes to shopping for the holidays, you can’t beat the convenience of Amazon. It’s pretty much a one-stop shop for all your gifting, hosting, and personal needs. Plus, you can shop without ever having to leave your couch. From hot electronics to the best beauty buys, we’ve compiled everything you need to know about Amazon’s Black Friday sale here.

This year, we’re expecting major discounts on nearly everything—from TVs, laptops, and tech to luxury beauty and popular Amazon clothing buys. It’ll be even easier to shop, too, because Amazon created curated gift guides for everything from fashion to luxury beauty to home and electronics (there’s even a gift guide curated by Mariah Carey, if you’re so inclined) on its HoliDeals page.

Just beware: The best Amazon Black Friday deals are known to sell out fast, so you’ll want to bring your A-game on November 29th. Plus, with the success of Amazon’s Prime Day and daily Today Deals storefront, we’re sure that this year’s Black Friday buys will boast even more impressive discounts.

When do Amazon’s Black Friday deals start?

This year, the Black Friday deals start rolling out on Amazon’s site on Friday, November 29th. With Thanksgiving falling on Thursday, the 28th of November, you’ll want to jump on all the shopping deals right after that last bite of turkey. Typically, the deals begin at midnight, and Amazon has rolled out new ones every hour throughout the day.

How long do Amazon’s Black Friday deals last?

Discounted items and sales will be up on Amazon’s site now through November 21st and throughout Black Friday, but keep in mind that Amazon offers some of its most impressive savings through its “Lightning Deals,” which can last as little as six hours, and once they’ve timed out, they’re gone. Some of the sales might last into the weekend as well, but if you see something that’s majorly discounted, don’t count on it to last.

Do I have to be a Prime member to shop Amazon’s Black Friday sales?

There are lots of perks to being an Amazon Prime member, and one of them is access to hundreds of exclusive, member-only deals on Black Friday. Non-members can shop tons of available sales, too, but they won’t be able to take advantage of the free, two-day shipping offered on all Prime-eligible products or the elevated holiday options of same-day or within a few hours delivery.

Best Amazon Black Friday beauty & fashion deals

  • Ray-Ban Aviator Small Sunglasses, $107.10 (orig. $153),
  • Kenneth Cole Reaction Sophie Women’s Silky Nylon 15.0″ Laptop Backpack, $55.99 (orig. $69.99),
  • FOREO LUNA mini 2 Facial Cleansing Brush, $97 (orig. $139),
  • ZESICA Women’s Casual Long Sleeve Open Front Soft Chunky Knit Sweater, $24.99 (orig. $33.99),
  • Sperry Women’s Saltwater Chevron Quilt Nylon Boots, $92.99 (orig. $107),
  • Physician’s Formula Butter Bronzer, $7.69 (orig. $14.95),
  • Instanatural Vitamin C serum, $11.97 (orig. $17.96)
  • LORAC Pro Eyeshadow Palette, $19.50 (orig. $44),
  • Revlon One-Step Hair Dryer & Volumizer Hot Air Brush, $37.49 (orig. $59.99),

Ray-Ban Aviator Small Sunglasses


Shop it! $107.10 (orig. $153),

These classic aviators are a wardrobe staple.

Kenneth Cole Reaction Sophie Women’s Silky Nylon 15.0″ Laptop Backpack

Shop it! $55.99 (orig. $69.99),

This business backpack has special compartments for laptops, tablets, and more. Plus, it’s made with anti-theft, RFID technology.

FOREO LUNA mini 2 Facial Cleansing Brush


Shop it! $97 (orig. $139),

Beauty-lovers swear by these pulsating, silicone face brushes that cleanse deep below the skin’s surface to effectively get rid of dirt oil, and dead skin cells, as well as unclog pores and remove makeup residue.

ZESICA Women’s Casual Long Sleeve Open Front Soft Chunky Knit Sweater


Shop it! $24.99 (orig. $33.99),

Give the gift of cozy with this ultra plush, loose-fitting cardigan that’s as fashionable as it is functional.

Sperry Women’s Saltwater Chevron Quilt Nylon Boots


Shop it! $92.99 (orig. $107),

Slush and snow are no match for these versatile waterproof booties. These cute boots come in several colors, plus they’ll keep toes toasty thanks to a micro-fleece lining.

Physician’s Formula Butter Bronzer

Courtesy of Physician's Formula

Shop it! $7.69 (orig. $14.95),

This blendable, buttery soft bronzer is on our list of favorite drugstore beauty products, and right now you can get it for less than $10, which is a major steal.

Instanatural Vitamin C serum

Shop it! $11.97 (orig. $17.96)

This best-selling skin serum has rave reviews for brightening tone and evening texture. It’s the perfect stocking stuffer for anyone on your list.

LORAC Pro Eyeshadow Palette

Courtesy of Lorac

Shop it! $19.50 (orig. $44),

Beauty lovers know how amazing this LORAC Pro 16-shade eyeshadow palette is. From shimmery gold to deep espresso, this versatile matte/shimmer palette is made with LORAC’s signature, ultra-pigmented shadows that are long-lasting and easy to blend.

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

Courtesy of Revlon

Shop it! $37.49 (orig. $59.99),

Snag this Revlon volumizing brush and hairdryer for half the price—only for a limited time. It’s the ideal all-in-one tool for styling hair and can create a shiny, healthy finish every time, thanks to its ceramic coating and even heat distribution that helps to evenly dry and style your hair.

Amazon home & tech deals

Amazon Fire Stick 4K  Steaming Device


Shop it! $24.99 (orig. $49.99),

Amazon’s Alexa-enabled Fire Stick lets you turn any TV into a smart TV, where you can access all your favorite channels, apps, and streaming platforms in one place.

Ultimate Ears Wonderboom speaker

Courtesy of Ultimate Ears

Shop it! $79.99 (orig.$99.99),

This small wireless, portable speaker has big sound power. Not only does it boast 360-degree sound and deep bass, but it’s waterproof, dust-proof, and able to float, so it’s fit for rugged adventures, too.

Amazon Echo Dot

Courtesy of Amazon

Shop it! $26.99 (orig.$74.98),

Amazon’s Black Friday deals have been known to offer deep discounts on highly coveted Amazon electronics including variations of the Echo devices like this adorable Echo Dot. This bundle that comes with a smart plug is a great starter kit for your smart home.

Instant Pot Ultra 3 Qt Pressure Cooker

Courtesy of InstantPot

Shop it! $81.99 (orig. $149.95),

Because so many people love them, when Instant Pots go on sale, they usually sell out quickly. That’s why this Black Friday deal on the smallest version of the revolutionary slow cooker is such a steal. Nab one for yourself or get it as a gift for a friend.

Amazon Black Friday Deals you missed out on:

  • Keurig K-Elite Coffee Maker, $130.83 (orig. $169.99),
  • Letsfit Fitness Tracker, $20.61 (orig. $28.94),
  • Kindle Oasis E-reader, $199.99 (orig. $249.99),
  • Shark Navigator Lift-Away Deluxe NV360 Upright Vacuum, $159.99 (orig. 229.99),
  • Orolay Women’s Thickened Down Jacket $107(orig. $130-$150),
  • Jerrybox 360 Degree Rotation Makeup Organizer, $13.98 (orig. $20.99),