Tarte Cosmetics is honoring its beloved Shape Tape with a holiday and huge sale

Remember how, just the other day, we told you that Tarte Cosmetics was expanding its beloved Shape Tape line? Well, it turns out that wasn’t even the biggest news from the brand this week! Today, Tarte announced the very first International Shape Tape Day is happening…tomorrow.

To celebrate the iconic concealer that sells every 12 seconds, (get it? 1/12. January 12th…) Tarte Cosmetics is not only selling Shape Tape concealer for just $22—five dollars less than its usual price of $27—the brand is also hosting a huge giveaway, for the chance to win Shape Tape for a whole year! Make sure to enter the giveaway before January 15th; you’re one click away from $972 (!!!) worth of the concealer.

Tarte Shape Tape

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“We’re so humbled to see the love for Shape Tape around the world and wanted to take a day to celebrate it,” says Maureen Kelly, founder and CEO of Tarte Cosmetics. “Shape Tape tackles a range of what I like to call ‘beauty boundaries’ – things we feel hold us back, whether that’s dark circles, pigmentation, or acne spots. It can make you feel more confident no matter what you’re facing.”


You can shop Shape Tape concealer for $22 tomorrow at tarte.com, ULTA.com and at ULTA stores.

Happy Shape Tape Day, y’all!

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