“Sexture” is THE hair trend we’ll be wearing all summer

When it’s the height of summer and temperatures climb towards the triple digits, the absolute last thing anybody wants is to worry about keeping their hair perfect and shiny and prim. Fortunately, the latest summer hair trend is all about keeping it natural — and even a lil’ bit messy.

It’s called “sexture,” and it’s essentially a version of bedhead. The idea is to craft a style that looks like you’ve just spent the day in bed with your partner and have now risen to go about your day as a casual sex-haired goddess. Given that pin straight, slicked-down hair went out of vogue in the early aughts, “sexture” fits right in with the current hair culture (which is really all about embracing natural hair texture).

According to Marie Claire, the term “sexture” was coined by Kat Zemtsova. Kat is a NYC-based hair artist and editorial hairstylist, and her Tumblr is basically a hair lover’s dream. So much pretty.https://katzemtsova.tumblr.com/post/105301328083

She’s given pro hairstylist tips to tons of mags and companies including Marie Claire, Byrdie, Seventeen, and Birchbox, so she clearly knows what she’s talking about when she pinpoints sexture as the next big thing.

The main ingredient in achieving this hairstyle is sweat (not sex, despite the name — swexture just doesn’t have the same ring to it). So, really, it’s perfect for brutal summer weather. As Zemtsova tells Marie Claire, the key to achieving sexture is embracing imperfection.

“No matter what kind of hair type you have, it’s all about imperfection that doesn’t lay flat—it’s sexy, messy, and piece-y texture that moves. It’s basically the antithesis of stiff waves or sausage curls.”

The end result is wavy, texturized, full hair that, most importantly, is not uniformly wavy or curly.


Zemtsova explains that you can achieve this look whether you’ve got naturally wavy hair or not.

If you’re looking to give your natural waves that sexy bedhead-ish oomf, you can simply use a product on either newly-washed or days-old hair — the process just differs a bit depending on whether you’re starting off wet or dry. If you’ve newly-washed, Zemtsova says, you’ll want to mist on a waves spray (Marie Claire suggests Alterna Bamboo Style Boho Waves Tousled Texture Mist, available on Amazon), tousling your hair as it air dries. For dry hair, go with a dry texture spray (something like Oribe Dry Texturizing Spray, available at Birchbox) from the midsection to ends of your hair.

If your hair isn’t naturally wavy and you prefer a curling iron to craft those waves, Zemtsova suggests using two different larger size curling irons, to insure your waves are big, bouncy, and non-uniform.

“In no particular order, I’ll alternate between a 1-inch and 1 1/2-inch iron with larger sections for a more natural, less perfect effect. Then, I’ll finger comb the waves and use a dry texture spray to set it.”

Simple, right? So go forth, embrace the summer sweat, and sexturize that gorgeous mane.


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