Sephora is about to give beauty conventions a run for their money

Attention, beauty lovers: Sephora is celebrating its 20th anniversary with the ultimate beauty event: SEPHORiA. This is not a party you’re going to want to miss out on, trust us.

If you’re confused about what SEPHORiA is, let us break it down for you. It’s going to be an immersive two-day beauty event, combining physical and digital experiences. Sounds interesting, right? This year’s theme is House of Beauty, and guests will literally unlock a new beauty experience behind every door. There will be interactive rooms (aka Instagram traps!) that will feature 50 of Sephora’s most-loved brands. It will be a fun shopping environment, a great way to learn about brands, and most importantly, it’s a place for beauty lovers to come together.

There will be tons of opportunities to also explore new looks, test hundreds of products, and learn new makeup techniques thanks to an abundance of beauty classes, services, and personalized tips. SEPHORiA will take place at the Majestic Downtown in Los Angeles on October 20th-21st.

You’ll be able to purchase tickets on SEPHORiA’s new website starting July 21st, so set your alarms and mark your calendar. While it’s unknown what the ticket prices will be, at least we have a bit of time to start saving up! There will also be three ticket tier options and special offerings for Rouge, VIB, and Beauty Insider members.

If you’re a beauty lover, you won’t want to miss out this special weekend.

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