Sephora’s newest K-beauty brand will make you look like a K-pop star
Kaja (which means “let’s go” in Korean) will offer 47 beauty products targeted for women on the go. The brand will provide “bite-sized, covetable beauty products powered by the latest Korean technology and formulations,” according to its press release. Kaja’s collection serves to complement “all skin tones–from the fairest light to the richest deep.” Products include eyeshadow, blush, highlighters, lipstick, and concealer. Even better? You won’t have to break the bank, because prices range from $14 to $25.
Check out the whimsical Kaja collection below.
Kaja certainly wasn’t exaggerating with its “bite-sized” description. We’re swooning over how smol these are. Just don’t let these babies get lost at the bottom of your massive work totes. Kaja is the “first co-developed K-Beauty brand with Sephora,” according to its press release. Hyungseok Dino Ha, chief executive officer of Memebox, said of the collaboration:
"Sephora is a company that continually forecasts the future of beauty, so we are incredibly fortunate to collaborate with such a talented, best-in-class team. Both of our teams focused on our respective expertise to ensure we developed something special based on the needs of beauty lovers and what’s most meaningful to them."
Kaja officially launched on Sephora’s website on September 18th. However, the collection will hit 58 Sephora stores on September 28th. With whimsical names like “Bento Bouncy Eyeshadow” and “Mochi Glow Highlighter,” this collection is almost too cute to pass up.
Throw this in your bag in case you need a day-to-night lewk.
A cushion blush formula that will give you the rosiest cheeks ever. Plus, how cute is that heart stamp?
This lip stain features water capture technology to help keep your lips moisturized and plump.
A light-to-medium coverage concealer that feels as light as air.
You can build this highlighter to get your desired glow.
Check out the rest of the Kaja collection on Sephora’s website and in-stores on September 28th.