We’re stoked for the new animated film, Sing. And this amazing hour-long remix of holiday classics performed by some of our favorite YouTube stars is just helping to build the anticipation even more for the movie. Because the good people who produced that movie also produced an awesome holiday concert.
Illumination, the company producing Sing (along with Universal Pictures), streamed a live event on its YouTube Channel.
In the video, we are blessed with the musical stylings of Karmin, Mike Tompkins, UsTheDuo, Chloe x Hall, KRNFX, Peter Hollens, Harper Still, Kina Grannis and Leroy Sanchez. The event was hosted by fellow YouTube star Keith Habersberger (member of The Try Guys) and actress Tiffany Smith.
Sing officially hits theaters on December 21.It tells the tale of a koala named Buster Moon (voiced by Matthew McConaughey) who is on a mission to save his failing theater. Buster teams with his sheep friend Eddie Noodelman (John C. Reilly) to host a singing competition that will bring talent back to the joint. He declares that the winner will be given a monetary prize, despite his financial trouble.
It ignites a fire into the surrounding (star-studded) town members. And they all come try out their singing chops.
The creative storyline deserves this awesomely creative marketing.
YouTube helped promote the film before this holiday event.
Earlier this year, the company held events in Los Angeles and New York in which YouTube stars performed on Sing-inspired sets, Mashable reported. YouTube has been sharing this content throughout the month of December leading up to the release of the film.
We can’t wait to see this crew of animals take on the singing world.