Know how you love Netflix, and Netflix loves you? It might be your longest running relationship, and THERE’S NOTHING WRONG WITH THAT. But, soon, it’s going to start costing you two a little bit more to hang out together.
Over the last few years, Netflix has gradually increased prices for brand new subscribers. That’s a common practice for any business.
For everyone else, in an already established long-term partnership with the streaming site, your monthly rate stayed at your OG sign-up price. As plans changed — to include HD and viewing on multiple devices — current customers were grandfathered into these new levels. There was no price change.
But, that’s not going to be the case for much longer. According to Netflix’s latest statement to shareholders, everyone is getting a price increase, regardless of when you first signed up and what price you pay per month.
Starting later this year, Netflix will be “releasing a substantial number of our US members from price grandfathering on the HD plan and they will have the option of continuing at $7.99 but now on the SD plan, or continuing on HD at $9.99 a month.” That means, depending on what plan you currently have right now, your monthly Netflix bill is either going to go up a dollar (many new customers are already paying $8.99 a month), or two.
It might not seem like a lot, but paying $7.99 a month sounds a LOT lot better than $9.99.
You can find out how long your Netflix rate is guaranteed by navigating over to Your Account and scrolling down to Plan Details. After the date specified there, you’re no longer locked into your original rate, so expect a few extra dollars to disappear every month.
This hurts, Netflix. We might have to cancel the next date night (JK, we’d never do that).
(Image via Shutterstock, Netflix)