It’s the holidays! And you know what that means: Kay Jewelers commercials are EVERYWHERE.

You know the ones: the sappy music, the soft lighting, the beaming couple, complete with the “Every kiss begins with Kay!” jingle. They tend to interrupt your Katy Perry Pandora station.

Nice Piece Productions gets it. In their latest piece, “Banned Kay’s Jeweler’s Holiday Commercial” featuring Brittani Louise Taylor they take, “the charm out of charm bracelet” and it’s hilarious.