Nothing makes switching over to an electric shaver more appealing than watching Terry Crews and his doppelgangers fall down the rabbit hole of sanity. Seriously. Old Spice commercials, created by professional weirdos Wieden + Kennedy and directors Fatal Farm, are known to be a little zany, so it’s no huge surprise that the newest one featuring the amazingly epic Crews is ultra-cray.
In the video, Terry essentially has an existential crisis brought on by Old Spice’s electric shaver. After he shaves off some dude’s beard, he realizes that dude is actually him, and he FREAKS OUT. While standing in the middle of the street solely in red boxer briefs, NBD. Things blow up, Terry yells a bunch, and he also wakes up next to Mrs. Terry Crews, his wife/himself. It’s all very hilarious and strange and we love it very much.
In an interview for Ad Week, Old Spice’s Procter & Gamble’s communications manager Katie DiCarlo states, “Even if it takes a lot of yelling, we’re here to remind guys about the importance of keeping their scraggly hairs in check by using Old Spice Electric Shavers.” And we’re here to remind you that Terry Crews commercials are the greatest, whether you use Old Spice or not. ENJOY.