Taylor Swift's music catalog is now streaming online. Thanks, Jay-Z!
Thank you, Jay-Z! Taylor Swift may have pulled her albums from Spotify, but they have been added to the Jay-Z owned service TIDAL. “1989” isn’t available (yet), though users can listen to the rest of her catalog . . . but it isn’t free.
Swift pulled her music from Spotify in November, citing her concerns about the way streaming is impacting the music industry. It’s hard to blame her for calling out the rapidly growing streaming industry when you consider that Spotify pays artists less than 1 cent every time their songs are played. The popularity of physical albums may be fading, but Swift feels more should be done from within to encourage sales and value the artistry.
In a Wall Street Journal op-ed last summer, she wrote fans “are buying . . . albums that hit them like an arrow through the heart or have made them feel strong or allowed them to feel like they really aren’t alone in feeling so alone. It isn’t as easy as it was 20 years ago to have a multiplatinum-selling album, and as artists, that should challenge and motivate us.”
Given that call to action, it may come as a surprise that she has opted into TIDAL. But the service isn’t free, which could indicate a higher return-per-stream for artists. U.S. and U.K. users can access the site for $19.99 a month, a hefty sum when weighed against the numerous free sites available or even Google Play’s all-access $9.99.
Streaming is still relatively new — remember the days of iTunes .99 cents songs? And so it makes sense that the music industry is still feeling its way when it comes to working out a balance that allows fans to access music while making sure artists are paid what they deserve. All we know is that we’re glad T. Swift’s music is back at our streaming fingertips!