So, people are feeling a LOT of feels about this sad holiday ad

Crying over holiday commercials is my favorite activity. No, seriously. It is. See, I snuggle up with a blanket and some popcorn and without fail, bawl my eyes out just like John Lewis wants me to. (Seriously, click that link and discover the magic of heartbreaking holiday ads.) Members of Armed Forced reuniting with their young sons and daughters. Kids growing up too fast. Really emotional proposals. You name it, I’ve probably sobbed because of it. Recently though, a sad holiday ad has caught the collective attention of the Internet, and it’s not just evoking regular holiday tears. It’s evoking BUCKETS of tears. And then confusion. And then even some betrayal. We need to talk about it. 

Recently, a german supermarket company “Edeka” released their heartbreaking holiday ad. And it’s sad…but it’s also super crazy bananas.

So, in the ad, a grandfather hears from his children and grandchildren that they will not be able to make it home for the holidays. After a depressing montage of the grandfather enjoying many meals alone, year after year, he dies. We watch as his family copes with the loss, and then returns home for his funeral. Once the funeral is over, the family walks into his house…to find the dining room table set for a holiday dinner.

The grandfather pops out from the kitchen and in German says, “How else could I have brought you all together, hmm?” WHAT?

The family rejoices that the grandfather is alive, but much unlike how it would have gone down in my house, no one yells at the grandfather for playing the meanest prank in the history of pranks, despite the good intention behind it.

Some thought the ad was heartwarming.

And some acknowledged how it was totally twisted!

What do you guys think? Sad and beautiful, absolutely insane, or somewhere in between? I haven’t decided. All I know is I’m calling my grandmother right now to tell her she better not get any fun ideas from this commercial.

Watch the whole thing below:

(Image via YouTube)