Jessica Wakeman
June 15, 2016 4:50 am

The royal family revealed this morning that Prince William is on the July 2016 cover of Attitude magazine, a gay lifestyle magazine in the UK, taking a stand against bullying.

In May, the prince spoke with young members of the LGBTQ community at Kensington Palace in a discussion facilitated by Attitude editor Matthew Todd. Their conversation addressed bullying and its effects on mental health, such as depression, drug addiction, eating disorders and suicide attempts. On the cover, William wears a smart white shirt, smiling, beside the headline, “Making History: Prince William Meets Attitude: “No One Should Be Bullied For Their Sexuality Or Any Other Reason.”

Prince William is quoted in Attitude:

Mental health awareness is the pet project of the younger members of the royal family. Just last month, Prince William, Prince Harry and Catherine, Duchess of Cambridge, launched the Heads Together campaign to bring together seven different different charities in the UK that address mental well-being.

LGBTQ individuals have their own special needs to be addressed, which Prince William is showing he clearly understands. As Kensington Palace notes, a 2015 PACE RARE report [PDF] in the UK found that 33.9% of young gay, lesbian and bisexual individuals had attempted suicide, compared with 17.9% of young straight people. Those numbers are extremely scary.

The Palace also shared that this issue of Attitude magazine went to press last week, just days before 49 people were murdered at a gay club in Orlando, Florida. William and Kate signed a condolence book for victims of the attack at the U.S. embassy in London earlier this week.

We’re thrilled that Prince William is using his stature in the UK to stand as an ally with the LGBTQ community. It couldn’t be a more important cause or a more crucial time to show it.