June 27, 2014 9:27 am

Always has thrown their hat into the ring of empowering viral marketing. In one day this video has racked up over a million views! Lauren Greenfield asked 2 groups of kids what “like a girl” means and the reaction by the younger group is surprising:

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

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