Paris Hilton is selling tiny bottles of sparkling water, but for a seriously good reason
Climate change is getting more serious by the day, and even our fav reality stars are getting in on the action. Just in time for April Fool’s, we get a funny gag with a heart of gold from Paris Hilton, who is jokingly selling tiny bottles of sparkling water.
A video just popped up (conveniently right before April Fool’s Day) featuring the hotel heiress. While dressed to the nines, Paris endorses a product that claims to be a breakthrough in nano technology — the NanoDrop. This tiny bottle claims to be 5,000 times more hydrating than regular sparkling water. Even Paris thinks it’s a great accessory for a night out.
The campaign was created and overseen by the Allenby Concept House and director Ohav Flantz. According to AdWeek, Paris Hilton was a big fan of the idea.
Watch Paris Hilton bring on the comedy…
While the premise is pretty funny, the ad highlights an important issue. According to The Water Project:
And until we can switch to sustainable solutions, that number just keeps getting bigger.
Luckily, Paris Hilton’s joke campaign is ACTUALLY an add for a potentially litter-reducing product: SodaStream machines. SodaStream makes sparkling water (and other bubbly drinks) in your own home, cutting down plastic waste.
But we kinda wish “The Paris Hilton Institute” was a real thing.
In addition to being a style icon and reality television pioneer, Paris is now saving our planet. After all, when your catch phrase is “that’s hot”, it makes sense that you tackle global warming!